Amelia Shore
Principal advisor
Former residential project manager specialising in multi-phase refurbishments and contractor coordination.
Our story
pale-turn began as a collaboration between a residential project manager and a specification writer who kept seeing homeowners struggle with the same problem: too many decisions, not enough structure. We built a consultancy that focuses on clarity before any builder is hired.
Today we support homeowners across the UK with detailed planning packs that turn renovation ideas into something trades can deliver confidently.
Our philosophy
Renovations are emotional. We respect that by providing information that removes uncertainty. Our role is to translate design intentions into a practical, doable plan.
We also focus on sustainability, helping homeowners make choices that reduce waste and improve long-term energy performance.
We will always explain the implications of each choice, including cost, timing, and long-term maintenance, so you can decide with full confidence.
Leadership
Principal advisor
Former residential project manager specialising in multi-phase refurbishments and contractor coordination.
Specification lead
Oversees scope writing and builder briefing packs with a focus on precision and realistic budgeting.
Client liaison
Keeps homeowners supported with clear timelines, decision logs, and progress check-ins.
Values
We explain each decision and provide realistic alternatives without hidden agendas.
Our step-by-step guidance helps you feel in control from discovery to completion.
We preserve the character of properties while planning for modern living needs.
Milestones
Started with a small network of North London homeowners and local builders.
Built partnerships with specialists in heritage property upgrades.
Added guidance for insulation and low-carbon upgrades to renovation packs.
Achievements